divergent media
Monthly Archives: April 2014

NAB 2014

NAB 2014 is right around the corner. We’ve got our comfortable shoes laced up and we can’t wait to see you there. We’ll be in the South Lower hall again this year – booth SL14913. In addition to some exciting updates to our existing products, we’ll be showing off something brand new – EditReady.


Announcing EditReady

We’re excited to announce the newest application from Divergent Media, EditReady. EditReady is the fastest and easiest transcoding application on the market, designed especially for professionals like you.

EditReady makes it simple to move between QuickTime-compatible formats. For example, EditReady can take an SD card full of 4K H.264 files from a GoPro HERO3+ and convert them to ProRes422 or DNxHD in a snap. Or, it can take the ProRes files from a Blackmagic Design Cinema Camera and generate easy to manage H.264 proxy files. It does this all without overwhelming you with options – we manage the hard bits, you just pick your format.

EditReady doesn’t overwhelm you with settings and formats you’ll never use. It lets you quickly preview your media, view and edit your metadata, and convert it to another format. In addition, you can apply LUTs to your video during conversion, to save an entire processing step within your post production pipeline.

EditReady does all of this while being the fastest transcoding tool on the market. It’s up to five times faster than Apple’s Compressor application, without sacrificing quality.

We’re putting the finishing touches on EditReady and will be shipping it soon. In the meantime, you can get a preview of it at NAB 2014, or add your name to our signup form to be notified when it’s released.

EditReady General