divergent media

New Website – Social Media Marketing and SEO tips

The best time to start thinking about Dynasty SEO Las Vegas for your website is when you’re just starting out.  You can get things started on the right foot and save yourself some trouble later.

If you’re learning how to build a website, there are a few main steps and strategies, like guest post service, you should take note of to get your new website SEO into place.

1. Choose Your Domain Name Carefully.

Domain names are one of the ranking factors search engines look at to figure out what a page is about. If it’s possible to choose a domain name that’s relevant, easy to remember, and incorporates the main keyword you want to rank for, that’s ideal.

It’s not something you should force. For example, if your business is called Howard’s Deli and the domain www.howards-deli.com is available, that’s probably a better pick than www.egg-salad-sandwiches.com. That’s likely to cause confusion when the customers that already know you try to find the site.

There are a few good tools that can help you brainstorm domain name ideas based on what’s available, so you don’t set your sights on a name you can’t have.


2. Select a Reputable Web Hosting Provider.

Google has been upfront about site speed being a ranking factor for SEO. Visitors are impatient and expect webpages to load within seconds (or less), so Google tries to only deliver results that will satisfy that requirement.

While you have a number of strategies you can try to make your site fast over time, one of the best steps to take from day one is choosing from different wordpress hosting options that can deliver consistent speeds.

3. Perform Keyword Research.

Knowing how to do keyword research is a big part of SEO. In order to do a lot of the other things on this list effectively, you need to first have a clear idea of the main terms and subject areas you want to focus your SEO efforts on, make sure to get professional assistance from the best Search engine optimization Tampa agency.

A number of tools from an SEO agency provide keyword suggestions and data on the amount of traffic and competition you can expect to deal with for each keyword. Most of them will cost you a subscription fee, but you can use Google’s Keyword Planner for free to get started:

When choosing your keywords, be sure to be realistic. SEO is competitive and a brand new website isn’t in a good position to compete for popular, broad terms. Get specific and find long-tail keywords to target. For example, something like “east chicago modern art sellers” is more attainable than just “art sellers.”

4. Plan Out Your Site’s Architecture.

If you’re starting with a simple site that just has a few pages, this may not seem all that important right now. But it’s still smart to plan out your site architecture in advance so you have a structure in place as you go.

For most websites, your site architecture should have a pyramid structure. Your homepage is at the top, with the next most important pages (typically the ones that go on your main menu) right below that. Underneath those, you’ll add any subcategories and individual pages that fall within them.

When you plan your site architecture in advance, you’ll make sure your website is organized to give priority to the most important pages in terms of how easy they are for visitors to find, and you’ll make it easier on visitors to navigate between pages on the site to find what they need.

5.  Prioritize Intuitive Navigation in Your Design.

Your site architecture is a good step in this direction, but it’s just one part of making your website intuitive for visitors. When you’re building out your website, continually think about what your customers will be thinking and doing on each page they land on. You want it to be easy for them to find what they’re looking for every step of the way.

That means:

  • Making sure your main menu lists the most important pages visitors are likely to visit on the site.
  • Creating categories and subcategories based on the way your target audience are most likely to browse.
  • Making sure those category and subcategory pages employ the keywords your research shows people use when searching for the type of products or information on them.
  • Including links on each webpage to other, related pages that a visitor to the page may be interested in as well.
  • Including a clear call-to-action on each page, so it’s obvious to visitors how to take the next step.
  • Having a search bar somewhere on each page, so that visitors who know exactly what they’re looking for have a quicker way to get there than browsing between pages.

The goal in this step is to try to get inside your visitors’ heads and imagine what steps they’ll want to take as they move through your website, and how they’d go about making them. When building the site, that requires guesswork and imagination. But you can confirm (or correct) your initial assumptions by doing user testing before the site launches.

6. Define a Standard, SEO-friendly URL Structure.

When a search engine algorithm is trying to determine what a web page is about, one of the main places it looks is the URL. The URL is the main address for each page of your site on the web. Every URL on your site starts with your main domain name (e.g. www.yourname.com). For each page (other than your home page), that will be followed by additional characters unique to the page.

For SEO purposes, you should always customize the URL you use for every webpage on your site based on the keywords you want that page to rank for. But beyond writing a custom URL for each page, you also want to create a larger SEO-friendly URL structure for how to name URLs on your website.

Refer back to the site architecture you developed here. The categories and subcategories you defined can become a part of the URL structure you develop, which gives you a way to incorporate more relevant keywords into your URLs, keeping them useful and intuitive for visitors.

For example, if one of your main categories was Pets, with a subcategory of Dogs, your URL structure for each page included in that section of the website would start with www.yourwebsite.com/pets/dogs. Then you would follow that up with the main keyword for the specific page, such as www.yourwebsite.com/pets/dogs/dog-food.

That URL does the double work of telling Google that the web page is specifically about dog food, and that it also relates more generally to dogs and pets—other words the algorithm understands to be related to each other.

7. Design for Site Speed.

Your web design is just one factor in how fast your website will be, along with your web hosting package and the plugins you use. But many decisions you make in the design stage can affect how fast your site will load for visitors.

A fast loading time creates a better user experience and is one of the ranking factors the search engine algorithms take into account. When designing your website, consider ways to improve site speed, such as:

  • Minimizing features that slow down loading time, like animation or large, high-resolution images
  • Shrinking any JavaScript and CSS elements you use
  • Reducing the number of http requests you have on each page
  • Only using necessary widgets, to keep external scripts to a minimum

Sometimes design elements that seem really cool can bog down your website, inadvertently causing slower load times and a worse experience. Be thoughtful about everything you include on the site and measure how its effect on loading times balances against whatever value it offers.

8. Use a Responsive and Mobile-Friendly Design.

More than half of all website visits now come from people browsing the web on their mobile phones. Where it was natural just a few years ago to assume most of your visitors would be viewing your website on a full-size computer, now the majority of people who find you will do so on the small screen of a smartphone.

For the sake of both your mobile visitors and the search engines that care about their experience, your web design should aim to work just as well on mobile devices as on desktops. That usually means designing a responsive website that avoids flash, and has big enough buttons for people to easily select them on a touchscreen.

Digital marketing is a fast-paced, dynamic landscape that continues to evolve as technology creates new digital trends. In this evolving landscape, the big question is always “what will be the next big thing in digital marketing?”

A trend experiencing major growth currently is livestream video. It’s expanding to almost all business sectors with a presence on social media. And in 2019, livestreaming is likely to become more commonplace in many businesses’ social media marketing campaigns. In fact, video streaming accounted for 75 percent of all internet traffic in 2017 and is expected to jump to 82 percent by 2020.

Livestreaming started as a niche platform but has quickly been adopted by the likes of Facebook, YouTube, Instagram and Snapchat. It allows brands to broadcast in real-time and share authentic, behind-the-scenes style content with new and current audiences. Live streaming not only is a unique experience that marketers can provide, but it’s also the experience that today’s social media users prefer. New York Magazine reported that 82 percent of consumers prefer live video from a brand over standard social posts.

With the chance to connect with the billions of users on Facebook and Instagram, live video is an opportunity you don’t want to miss out on. From up-and-coming brands, like Glossier, to institutions as famed as The White House, many are recognizing the impact that live video can have. If you haven’t yet incorporated live video into your digital marketing strategy, here’s three reasons why it’s time to start.


No. 1: Authentic User Connection

Unlike straightforward YouTube ads or perfectly edited Instagram posts, live videos are reactionary, unedited and broadcast in real time. This provides a human element to the operation that no other form of digital marketing can really nail and allows your brand to make a genuine connection with your audience. Today’s social media users are exposed to mass amounts of thought-out and curated content, so they can quickly pick out social media posts that seem overly promotional or inauthentic. Live video brings a breath of fresh air into your marketing mix that your audience is sure to appreciate.

In turn, your brand will be rewarded with better engagement rates and improved customer loyalty. Consumers are more willing to support brands that they’ve made a connection with, both on and offline. According to Facebook:

  • 78 percent of their users are already watching livestream videos
  • Facebook users watch livestream videos for 3x as long as videos that aren’t live anymore
  • Livestream videos earn 10x as many comments

Research has shown that 86 percent of people say authenticity is important when deciding what brands they like and support. In particular, an overwhelming 90 percent of Millennials say brand authenticity is important, proving that younger consumers prefer “real and organic” over “perfect and packaged.” Live video is an ideal way to demonstrate your brand’s authenticity and create trusted content that your audience will respond to.


No. 2: Improve content variety


The casual nature of livestreams allows brands to capture or record moments that traditionally are out of scope in curated social media content. Brands can livestream events, host Q&As or just to go live spontaneously from the office for a more personal session with whoever tunes in. In many cases, live content is “spur of the moment,” so it requires little prep time or proper planning. Live videos can be fueled by audience interactions, ensuring your content is specifically tailored to your target audience and material that they prefer.

Women’s fashion line Carolina Herrera was one of fashion’s first innovators to utilize livestream to broadcast events, like their show in New York Fashion Week. As one of the first in the industry to do so, livestream content helped the brand gain 60,000 new social followers and 51.2 million impressions. This is why twitter decided to discontinue periscope live, a livestreaming app.

“If you don’t livestream your show,” says Carolina Herrera’s digital manager, “you’re missing out on a huge opportunity that your competitors are going to pick up on.”

No. 3: Increase brand awareness


A key component of live videos is to give them a personality and flair that you want your audience to associate with your business; it’s a key component of your brand identity. Be sure to incorporate interesting facts about your business and let your audience know what about your brand separates you from your competitors.

Live content is also a great opportunity to work with influencers. Because livestreams can be more casual and off-the-cuff, many brands allow influencers to participate in an “Instagram Takeover,” where the influencer takes control of the brand’s account for a few hours. Influencers can promote the collaboration to their following, which exposes the brand to an entirely new audience.

Instagram also automatically sends a notification to your followers when you hop onto a livestream. Additionally, profiles that are currently streaming live video automatically become the first listed icons in the Instagram Stories bar. This ensures that your profile is top of mind for your audience and motivates them to tune in and watch your live video.

In 2019, you can expect livestream video to gain far wider acceptance. With the right strategy and a little creativity, your live content will lead to stronger brand loyalty, a more significant following and greater opportunities for growth. If you can nail livestream now, you’ll be closer to your customers and way ahead of next year’s digital marketing curve.


Digital Marketing Strategies to Ramp Up Your Sales


This is a guest post from Richard Conn at RingCentral US.

The days of simply having a website, investing in some unfocused pop-up ads, and having a successful business are long gone. The Internet is a hugely competitive marketplace, and everyone is trying to get attention for their own unique offerings.

If you want to get ahead, you need to have strong digital marketing strategies in place. Luckily, we’ve compiled our top 12 techniques right here.


#1 Define and Understand Your Customers

Understanding your customer’s online presence, preferences, interaction, and expectations is vital. Rather than treating them as a monolith, try to separate them into related segments.

Younger generations often prefer different marketing channels than older ones, while the popularity of certain social media platforms will vary based on location. Knowing where certain demographics interact with you will allow you to target your marketing more effectively.

One way to make use of these data is to develop several customer personas. Personas can help you to understand the different sections of your target audience. In fact, research shows that 71% of companies that exceed their revenue goals use customer personas.

Acquiring customer information can be done through many ways. Data analytics, call recording for business software, and customer feedback surveys are all potential methods. Once you have the data, you can uncover the channels they concentrate on and make smart investment choices. Creating a specific digital marketing strategy for your company enables you to increase ROI.



#2 Align Your Brand

Without a strong, recognizable brand, customers will fail to bond with your company. You need to develop a brand reputation. This can be done through elements such as:

  • Language
  • Logos
  • Design
  • Brand story and values

But most importantly, these elements have to align with and make sense for your brand. A successful organization thinks, does, and says the same thing consistently. This is achieved through excellent team collaboration and strong management.

A lot of companies sometimes force themselves into hot conversations that don’t align with their brand values. An example of this was Audi’s gender equality super bowl commercial. It received a lot of social media clap back because Audi themselves had no women on their management board. So, the advert appeared to promote values the brand itself didn’t hold—not a good look.

This leads us to the next point: honesty. You shouldn’t undersell your product or service, but being honest and straightforward is important for reducing customer churn.

Let’s say you’re two sisters that own a small SMS customer support consultancy business. You shouldn’t create content pretending to be a multinational organization, or act as though you’re something you’re not. This can damage your brand credibility.


#3 Keep in Touch with Email Campaigns

Statistics show that for every $1 you spend on email marketing you can expect an average of $42 back. This means that email campaigns are one of the most useful tools for increasing sales.

However, it’s not enough to send out emails. Tailoring them to your audience is incredibly important. This means segmenting your emails using the customer personas we mentioned earlier. Research shows that companies that use a one-fits-all email marketing approach end up with:

  • 60% of their emails deleted;
  • 27% unsubscribe rate;
  • 23% of their emails marked as spam.

Email automation is also crucial. It allows you to contact customers at exactly the right time. Not only that, it can help you track metrics, present offers, and send emails to customers who have abandoned their cart.

Keep in mind that emails are not only useful for attracting new visitors—they can help retain customers, too. A well-constructed follow-up email can keep them thinking about you long after their purchase. Since increasing customer retention by a mere 5% can increase your profits by 25-95%, it’s well worth the effort.


#4 Measure the Success of Content

As the title of this article suggests, digital marketing can increase your sales. But what if you’ve revamped your website, increased your marketing budget, invested in the best productivity software for small business—and found that something still isn’t right?

It may be that you’re not tracking and measuring the content you’re putting out.

Measuring and tracking content allows you to understand the way customers look at your most popular web pages and products. This will provide insights for making well-informed decisions in the future.

Accurate analytics can also let you know which search engines are leading to your site and which locations are popular for your product or service. This means you can invest in the correct channels and therefore attract more of the customers that you want.


#5 Optimize Your Channels

Optimization is vital in digital marketing. It can mean the optimization of your staff to create an efficient and connected workforce. It can also mean website and mobile app optimization—important as 80% of users use mobile devices to browse the Internet.

It can also mean SEO (search engine optimization), which determines the rank of your website. The higher your website ranks, the more traffic you will create. The more traffic you bring in, the more sales you will generate.

When people search on Google, 75% of them never even look at the second results page. If that’s not enough, here are some more reasons to improve your SEO:

  • SEO boosts your brand recognition, which increases your authority and credibility and builds trust with customers
  • Your user experience will also be improved as consumers will be able to find what they’re looking for easier
  • You can focus on local SEO as, on average, 87% of consumers will only travel 15 minutes to make an everyday purchase
  • SEO practices enable you to have a better understanding of the web market and competitor tactics
  • SEO is a long-term solution that provides a good ROI