The best time to start thinking about Dynasty SEO Las Vegas for your website is when you’re just starting out. You can get things started on the right foot and save yourself some trouble later.
If you’re learning how to build a website, there are a few main steps you should take now to get your new website SEO into place.
1. Choose Your Domain Name Carefully.
Domain names are one of the ranking factors search engines look at to figure out what a page is about. If it’s possible to choose a domain name that’s relevant, easy to remember, and incorporates the main keyword you want to rank for, that’s ideal.
It’s not something you should force. For example, if your business is called Howard’s Deli and the domain www.howards-deli.com is available, that’s probably a better pick than www.egg-salad-sandwiches.com. That’s likely to cause confusion when the customers that already know you try to find the site.
There are a few good tools that can help you brainstorm domain name ideas based on what’s available, so you don’t set your sights on a name you can’t have.
2. Select a Reputable Web Hosting Provider.
Google has been upfront about site speed being a ranking factor for SEO. Visitors are impatient and expect webpages to load within seconds (or less), so Google tries to only deliver results that will satisfy that requirement.
While you have a number of strategies you can try to make your site fast over time, one of the best steps to take from day one is choosing from different wordpress hosting options that can deliver consistent speeds.
3. Perform Keyword Research.
Knowing how to do keyword research is a big part of SEO. In order to do a lot of the other things on this list effectively, you need to first have a clear idea of the main terms and subject areas you want to focus your SEO efforts on, make sure to get professional assistance from the best Search engine optimization Tampa agency.
A number of SEO tools provide keyword suggestions and data on the amount of traffic and competition you can expect to deal with for each keyword. Most of them will cost you a subscription fee, but you can use Google’s Keyword Planner for free to get started:
When choosing your keywords, be sure to be realistic. SEO is competitive and a brand new website isn’t in a good position to compete for popular, broad terms. Get specific and find long-tail keywords to target. For example, something like “east chicago modern art sellers” is more attainable than just “art sellers.”
4. Plan Out Your Site’s Architecture.
If you’re starting with a simple site that just has a few pages, this may not seem all that important right now. But it’s still smart to plan out your site architecture in advance so you have a structure in place as you go.
For most websites, your site architecture should have a pyramid structure. Your homepage is at the top, with the next most important pages (typically the ones that go on your main menu) right below that. Underneath those, you’ll add any subcategories and individual pages that fall within them.
When you plan your site architecture in advance, you’ll make sure your website is organized to give priority to the most important pages in terms of how easy they are for visitors to find, and you’ll make it easier on visitors to navigate between pages on the site to find what they need.
Your site architecture is a good step in this direction, but it’s just one part of making your website intuitive for visitors. When you’re building out your website, continually think about what your customers will be thinking and doing on each page they land on. You want it to be easy for them to find what they’re looking for every step of the way.
- Making sure your main menu lists the most important pages visitors are likely to visit on the site.
- Creating categories and subcategories based on the way your target audience are most likely to browse.
- Making sure those category and subcategory pages employ the keywords your research shows people use when searching for the type of products or information on them.
- Including links on each webpage to other, related pages that a visitor to the page may be interested in as well.
- Including a clear call-to-action on each page, so it’s obvious to visitors how to take the next step.
- Having a search bar somewhere on each page, so that visitors who know exactly what they’re looking for have a quicker way to get there than browsing between pages.
The goal in this step is to try to get inside your visitors’ heads and imagine what steps they’ll want to take as they move through your website, and how they’d go about making them. When building the site, that requires guesswork and imagination. But you can confirm (or correct) your initial assumptions by doing user testing before the site launches.
6. Define a Standard, SEO-friendly URL Structure.
When a search engine algorithm is trying to determine what a web page is about, one of the main places it looks is the URL. The URL is the main address for each page of your site on the web. Every URL on your site starts with your main domain name (e.g. www.yourname.com). For each page (other than your home page), that will be followed by additional characters unique to the page.
For SEO purposes, you should always customize the URL you use for every webpage on your site based on the keywords you want that page to rank for. But beyond writing a custom URL for each page, you also want to create a larger SEO-friendly URL structure for how to name URLs on your website.
Refer back to the site architecture you developed here. The categories and subcategories you defined can become a part of the URL structure you develop, which gives you a way to incorporate more relevant keywords into your URLs, keeping them useful and intuitive for visitors.
For example, if one of your main categories was Pets, with a subcategory of Dogs, your URL structure for each page included in that section of the website would start with www.yourwebsite.com/pets/dogs. Then you would follow that up with the main keyword for the specific page, such as www.yourwebsite.com/pets/dogs/dog-food.
That URL does the double work of telling Google that the web page is specifically about dog food, and that it also relates more generally to dogs and pets—other words the algorithm understands to be related to each other.
7. Design for Site Speed.
Your web design is just one factor in how fast your website will be, along with your web hosting package and the plugins you use. But many decisions you make in the design stage can affect how fast your site will load for visitors.
A fast loading time creates a better user experience and is one of the ranking factors the search engine algorithms take into account. When designing your website, consider ways to improve site speed, such as:
- Minimizing features that slow down loading time, like animation or large, high-resolution images
- Reducing the number of http requests you have on each page
- Only using necessary widgets, to keep external scripts to a minimum
Sometimes design elements that seem really cool can bog down your website, inadvertently causing slower load times and a worse experience. Be thoughtful about everything you include on the site and measure how its effect on loading times balances against whatever value it offers.
8. Use a Responsive and Mobile-Friendly Design.
More than half of all website visits now come from people browsing the web on their mobile phones. Where it was natural just a few years ago to assume most of your visitors would be viewing your website on a full-size computer, now the majority of people who find you will do so on the small screen of a smartphone.
For the sake of both your mobile visitors and the search engines that care about their experience, your web design should aim to work just as well on mobile devices as on desktops. That usually means designing a responsive website that avoids flash, and has big enough buttons for people to easily select them on a touchscreen. Using a responsive web design will ensure that everyone in your target audience can have an enjoyable experience while visiting your site.