A few months ago, Apple announced the new iPhone5. To us though, the most interesting part wasn’t the new hardware, but some subtle animation on the “Design” page. Obviously Apple wouldn’t use Flash to do animation on their site. And the HTML5 video tag doesn’t really allow video to be used as a design element the way it was used on these pages. The type of motion didn’t look like something that could be easily achieved with CSS.
Find out how this grew into our newest product, Phosphor…